RFID Law Blog

Global RFID ROI 2008

M,O,C Munich

29^th and 30^thJanuary 2008

“The world’s foremost gathering of RFID practitioners”

Taking place 29th and 30th January 2008, Global RFID ROI 2008 is the event bringing together the leading RFID practitioners from a broad cross section of industries that will give you the opportunity of discovering the real ROI behind RFID implementation.

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Last month, Doug Farry, Managing Director at McKenna Long & Aldridge, led a panel including David Nabarro, the United Nations Avian Flu Coordinator, at the SAP-US Chamber of Commerce one day conference "RFID Solutions: Securing the Commerce of Tomorrow." Below is CNET News' take on Dr. Nabarro's enlightening words:

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On Wednesday, November 7th, 2007, the Wall Street Journal published an article about recent developments in the RFID industry.  The article discusses the substantial amount of venture capital that RFID companies have attracted and the increasingly growing returns that these investments are providing.  According to quoted sources, RFID began with a few applications but now is used in a "wide range of applications on campuses, airports, prisons, semiconductor companies and jet-engine manufacturers."  VentureOne, a Dow Jones research company, reports that from 2002 to 2005, $658 million USD were invested into 70 RFID-related projects by venture capital firms.

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On Thursday, August 30^th, the California State Senate passed legislation banning employers from requiring employees to be implanted with RFID tags.  As you might recall, we posted a related article about Citywatch.com, a Cincinnati based security company that operates in California, on July 24^th, 2007.  Citywatch.com currently tags specific employees in order to keep classified information secure.  State Senator Joe Simitian (D- Palo Alto), the bill’s sponsor, condemned human tagging as the “ultimate invasion of privacy.”

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In case you missed the RFID Journal Live! 2007 Pre-conference that we had in Orlando this week, here are PowerPoints of the presentations:

"DoD RFID Use Here and Abroad" - Kathy Smith, DoD Supply Chain Integration -Download file

"RFID Patent Issues" - Mark Powell, Director, TC2600, US Patent & Trademark Office - Download file

"Policy Responses to RFID Privacy Concerns: What Needs to Be Done, What Is Actually Happening" - Richard J. H. Varn, President, RJV Consulting and Technology Policy Advisor, National Retail Federation - Download file

"Who Is Your Customer?" - Stephen Perlowski, Vice President, Industry Affairs, NACD - Download file

Here are the presentations from the main conference session too:

"McKenna Long & Aldridge LLP" - Douglas Farry, Managing Director, Government Relations & Chair, RFID Practice Group - Download file

"Strategies For Dealing With Legal Issues Pertaining To RFID" - Rel Ambrozy, Partner, McKenna Long & Aldridge, LLP - Download file

"RFID and the SAFETY Act - The Time Is Now" - Raymond Biagini, McKenna Long & Aldridge, LLP - Download file

And there'll be more coming where that came from...

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McKenna Long & Aldridge and U.S. trade group Information Technology Association of America (ITAA) will cosponsor an RFID Legal and Public Policy preconference seminar at RFID Journal LIVE! 2007, being held April 30 to May 2 in Orlando, Fla., at Disney's Coronado Springs Resort. During the seminar, scheduled for the afternoon of April 30, leading legal and policy experts will address privacy, data security, government mandates, patent liabilities and other critical issues.

See http://www.rfidjournal.com/article/articleview/3219/1/1/ for full article

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We had a successful Webinar with the RFID Journal last Thursday. We talked to an audience of about 130 about the legal and government relations issues associated with how the RFID industry protects their patents and intellectual property.

Director of the US Patent and Trademark Office's Telecommunications sector spoke eloquently about the explosion in the number of RFID-related patents his office has seen in the last 18 months. He plans to expound more at length about how his office will deal with those patent applications in the future, to gain more institutional knowledge and consistency at the Pre-Conference we are co-hosting with the RFID Journal Live! Conference in Orlando.

MLA Patent law partner Rel Ambrozy offered his insights about how companies should protect themselves against patent litigation. And I tried to offer some info about how Congress is simultaneously looking to change all of the rules on patent reform.

Again, for more information, you should plan to attend our pre-conference in Orlando.

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A blog known as Touch found at nearfield.org, which investigates RFID technology and Near Field Communication (NFC) technology, has named RFID Law Blog on their list of valuable RFID-related resources.

We have had more independent commentary lately and encourage readers to submit insights of their own to engage in a dialogue with us.

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As yet another sign that RFID is attracting the attention of federal policy makers, US Department of Commerce Technology Undersecretary Robert Cresanti on Wednesday gave the first-ever "Recognition of Excellence in Innovation" award to ODIN Technologies of Dulles, Virginia. Patrick J. Sweeney II, President & CEO of ODIN technologies received the award on behalf of the company.

Robert Cresanti also serves as Chief Privacy Officer of the US Department of Commerce and is the Co-Chair of the RFID Interagency Working Group for the Federal government.

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MLA Managing Director Doug Farry will be speaking on August 20th at the Progress and Freedom Foundation's Aspen Summit on electronic privacy and data security issues associated with the use of RFID. He will be part of a panel of distinguished speakers from industry and government; the panel is moderated by former Co-Chair of the Federal Government's Interagency Working Group on RFID, Dan Caprio.

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Doug Farry has just written an article that was published in the print version of RFID Journal.

Read the article here.

For up-to-date information about RFID, its applications and more you should subscribe to the RFID Journal.

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US Department of Commerce Undersecretary for Technology, Robert Cresanti, will be in Southern California on August 9, 10 and 11. Robert has identified the development of federal RFID policies as among his top 3 priorities during his services. Robert also serves as Chief Privacy Officer for the Department of Commerce.

Please let me know if you are interested in finding out more where he will be speaking.

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