EU Launches R&D Program for RFID
Last month in Brussels, the European Union launched a three-year RFID research and development inititiative known as the BRIDGE project (Building Radio frequency IDentification solutions for the Global Environment). The BRIDGE project is being supported with € 7.5 million in funding from the EU's Sixth Framework Programme for Research and Technological Development (FP6) and will be coordinated by GS1, the global data standards body that currently regulates bar codes. The organization will be made up of 31 members including research labs, manufacturers, retailers, and small businesses. The goal of the project is to increase competitiveness of European companies by building on a standardized RFID technology and contributing to the development of the European RFID industry.
Check out the press release from July 12, 2006.



