Share Your Thoughts on Latest RFID Legislation from New Hampshire
The latest RFID legislation from the state of New Hampshire is attached. Feel free to share your thoughts on the RFID Law Blog.
A guard dog with dentures. Just a lot of bark.
However, it points directly to the growing consumer concern over the use of RFID as a security tool. Given the large gray chip market, the endless YouTube videos showing RFID hacks, and America's privacy bias, RFID is always one legislative step from nonexistance.
With federal and state challenges to RFID, the business of RFID is a short-term plan with a long-term legislative risk. As an industry, we need to:
1. Collectively end the gray market. This means reconsidering China as a chip source - ouch.
2. Focus on the consumer, and then worry about the standards. We have long known consumer perception (which includes legislators) was essential to long-term survival yet we spend no money on consumer campaigns.
3. Get real about securing the chip. If we can't solve this problem, RFID will never be a scalable security or tracking feature.
Otherwise, in 10 years we will still pine misty-eyed over the promise of the 5 cent chip and 100% read rates.
